Italian agencies and tour operators discover Majorca, the senior citizens’ destination
14.12.2010. Segittur, the Balearic Islands Tourist Board and the tour operator Il Viaggi delle Pleaidi, which exclusively commercialises the Europe Senior Tourism programme in Italy, organised a fam trip for a group of Italian travel agencies and tour operators with the aim of getting to know one of the Spanish destinations that their senior citizens will visit on the programme.
In the first edition of Europe Senior Tourism more than 5,400 Italian senior citizens visited Spain from October to April. It was the fourth most important market for the programme. The programme hopes to double this amount during the second season.
The travel agencies and tour operators that took part in the fam trip have been able to get to know and stay at some of the hotels that participate in the programme and discover all that the island has to offer in winter for enjoying a few days or weeks on holiday. They visited several towns such as Valdemosa, Sóller or Cala Millor, and tasted wines from Majorca and the best gastronomy on the island.
A representative of Vueling also travelled with them. This airline has opened a direct flight to and from Rome and Palma all year round.