The agreement to carry out the Europe Senior Tourism programme in the Canary Islands has been signed
15.12.2010. The Secretary of State for Tourism and Trade has awarded the contract to carry out the “Europe Senior Tourism” travel programme in the Canary Islands in the 2011 season, from 25 April to 30 June, to the Temporary Joint Venture Eurosenior, made up of Viajes Iberia, Viajes Barceló and Viajes Halcón.
The president of Sociedad Estatal para la Gestión de la Innovación y las Tecnologías Turísticas (Segittur), Javier Bustamante, and the manager of the Joint Venture Eurosenior, José Antonio Romero Navarro, signed the contract for the organisation, commercialisation, management and execution of this programme in Tenerife, Fuerteventura and Lanzarote in the Canary Islands, before the General Secretary for Tourism and Trade, Joan Mesquida.
In June this year the Ministry of Tourism, Industry and Commerce and the Regional Government of the Canary Islands signed the agreement to launch Europe Senior Tourism pilot programme in the Canary Islands, because they were aware of the need to combat seasonality as a formula to create employment in the tourist areas, and the importance of entering new markets such as Poland, Romania and Greece.
The programme will start off with 15,000 spaces for the 2011 season, which will cost 1.7 m euros, as well as another 200,000 euros for insurance, and will be financed in equal parts by the Spanish Tourism Institute (Turespaña) and the Regional Government of the Canary Islands.
The immediate aim of this programme is to rekindle the tourism economy in the low season and maintain and improve employment in the sector. It is a pilot project, part of the Work Programme of the CALYPSO Preparatory Action by the European Commission. The Spanish State subsidises part of the price for European citizens over 55, to travel only during the low season, with a full programme including cultural visits, with special conditions. The programme helps to reinforce the idea of European citizenship.
In Europe there are 100 million people between 55 and 70 years who are able to travel any time of the year. Half of these people have never travelled abroad.